From the category archives:

Social Media 101

Your Grandmother’s Rules for Social Media

April 6, 2012

Let’s turn back the clock 100 years.
A generation or so ago, our grandparents naturally ran businesses based on their social networks. Our grandfathers did business with their friends and our grandmothers spread by word of mouth about the best purveyors in town. As communications technologies evolved, corporate messaging via TV and Radio [...]

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Is Your Business Ready for Friday’s Facebook Page Deadline?

March 26, 2012

A few weeks ago, Facebook announced that on Friday, March 30th, Facebook will implement the Timeline for Facebook Pages. This new design will include the Timeline Cover layout that they announced last September. Many businesses have heard about the upcoming changes, but so far only the savviest have already published their new designs.
(I suspect that [...]

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10 Tips for Producing a Spreecast Show

March 2, 2012

Over the past week, the original cast of last Friday’s Social Chats has floundered, had fun and learned a lot about a new live streaming Social video program called Spreecast. It has been an interesting process that we would like to share with others who are interested in Spreecasting.
The following is a list of 10 [...]

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So what exactly is Spreecast?

March 1, 2012

Last Friday, while listening in on Tonya Scholz’s Social Chats, I unexpectedly got invited into a Spreecast. While I had peripherally heard of Spreecast, I really had no idea what a great tool I was being introduced to. To be honest, Spreecast took Tonya’s Social Chats to a whole new level. What was previously a [...]

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12 Evolutionary Ways to Overcome Resistance to Social Media Changes

February 15, 2012

Do you sometimes feel an overwhelming sense of dread when you hear that more changes are in the Social Media pipeline? Ever feel like it is hard to keep up with all of the new technological “bells and whistles?” Some of my clients have even expressed a sense of fear toward all of the advances [...]

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Social Media… Sensory Overload or a Global Communications Revolution? [VIDEO]

September 24, 2011

Today, I came across one of the posts from Rupesh Nandy, a rather prolific G+ content curator. While most of his posts are interesting, a particular video was thought provoking and made me laugh at the same time. The YouTube video is a mashup of just how much Social Media has revolutionized Global Communications [...]

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Demystifying Facebook’s Most Recent Changes

September 23, 2011

Prior to the announcements at the F8 Conference, I was feeling a great sense of resistance about the Facebook changes. As Mark Zuckerberg presented the new features, a sense of excitement and enthusiasm began to overcome the initial discomfort.   Zuckerberg’s energy sparked my curiosity and I quickly found a way to update my profile to [...]

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Google+ Circles Ripple into Streams of Conversations

July 29, 2011

Circles – Prior to Google+, Social Media interactions were about as random as watching raindrops falling on one pond.  Sure the ripples intersected, but there was a general confusion and lack of focus generated by too much information and “noise.”   At times, it can be downright hard to make sense of it all.
Unlike Facebook, [...]

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Can Google+ help us make sense of Social Media?

July 28, 2011

Google’s Fresh Spin – Just as we thought we were getting settled into the daily ennui of going around in circles with Social Media, Google had to put a new (and refreshing) spin on how we connect and interact online. In early July 2011, Google+ was introduced and the “early adopters” got invitations to test [...]

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