In this show, we feature Aliza Sherman and Danielle Smith, the authors of Mom Incorporated and Social Media Engagement for Dummies. During the conversation, we learned how they connected via social media and collaborate virtually together on various book writing and consulting projects.
During the discussion, Aliza and Danielle share how they met each other through online and in person through social media and blogging conferences and how Aliza used facebook to reach out to Danielle about doing a book together. Their personalities are complementary and while they have similar spirits, they have different styles of expression. Their two distinct personalities enrich their ability to develop books together. They primarily collaborate virtually using Google Documents and Skype calls. The only time that they come together in person is when they are traveling to conferences and doing promotional book tours.
Both women work as consultants helping businesses and brands develop their strategies for developing an online “voice” through social media. Their first collaboration was co-hosting a wine tasting for WineSisterhood. While Aliza is often the instigator of their projects, Danielle is the “stylist” and brings a valuable “lifestyle” personality to their team. As Aliza mentions, they “have differing opinions about things, but it creates more of a full picture.”